Customer :: KONA Group
About Customer
The KONA Group is an Australian owned and managed business working throughout Asia-Pacific and Southern Africa. Our project teams are assembled according to the specific skill-set required in each project − not according to who is available in our office!
KONA's highly skilled business practitioners are considered “top line" improvement specialists, who are drawn into various business development projects for their wide range of specialist skills. All members of our team come from a line management background and are business development professionals − not sales trainers.
Challenge:
KONA Group needs a solution for a newsletter campaign. They have a massive unstructured contacts with multiple different formats with total of contacts is close to 9,000+. It requires a system that can manage the whole process on going.
Solution:
We, dewaCorp, delivers the solution by managing the whole process from contact data cleansing, contact consolidation, integrate eNewsletter system, streamline the business process, design/testing the newsletter template plus the content, working together with client web development team, sending out and to deliver the report outcome.
Benefits:
- Structured and single consolidated contacts
- Has a business and system process in place for eNewsletter campaign
- Exposure the business to 7000 exisiting/new potential customers
